The reason why 1Click1Life exists is because of the 2011 famine in Somalia and surrounding areas. It was this event that clearly demonstrated the need for an awareness campaign that engages people in different ways and compels them to take action. 1Click1Life is designed to engage and entertain it’s participants  with the goal of keeping them in the loop of what is happening around the world. It might seem to some that this campaign is making light of a situation and not taking it seriously. However it is quite the opposite. We take very seriously what is happening around the world but we also understand that certain messages have to be made palatable and presented in such a way that does not result in it getting ignored.

Majority of the people in the world haven not experienced the hunger endured by the Somalian people during the [...]